Buyer Beware: What the big Real Estate Websites Don’t Tell You

In the age of convenience, it’s easy to assume that third-party real estate websites are the fastest route to your dream home or perfect rental. But what many buyers and renters don’t realize is that the agent you contact on those listings isn’t always the one who actually represents the property.

Take this real-life story from the gated neighborhood of Rosedale.

Debbie was out collecting open house signs one Sunday afternoon when a woman approached her. The woman had found a rental listing on a popular real estate website but had hit a wall—no one was responding. Hoping to view the home, she asked if Debbie could help.

Debbie didn’t hesitate. She escorted the woman into the community, only to find that the property was in the middle of hosting a block party, making it temporarily unavailable for showings. But instead of leaving the woman frustrated and empty-handed, Debbie went a step further.

She reached out to the actual listing agent and even introduced her to another expert who specializes in rentals. That’s when she explained something crucial: the agent you connect with through these big-name websites is rarely the one who listed the property. In fact, these platforms often sell “leads” to agents—meaning the agent who calls you back may have no connection to the home you’re inquiring about.

For the woman, this was eye-opening. Like many consumers, she had assumed she was dealing directly with the listing agent. Debbie’s transparency and initiative not only got her the help she needed but also left a lasting impression. She left with a clear plan, a few new contacts, and Debbie’s card in her hand—promising to pass it along.

This is more than a feel-good story; it’s a reminder of the value of working with a trusted, local real estate professional. Real estate is a relationship-driven business, and while technology can be a helpful tool, it’s not a replacement for real knowledge, experience, and community connection.

So next time you see a property online, take a moment before hitting “Contact Agent.” If you want the full picture—and someone who’s truly working in your best interest—consider reaching out to a local expert directly. Someone like Debbie, and the Florida Home Girls, who are not just selling homes, but building trust, one encounter at a time.